Ways of Seeing, essay by John Berger, first edition in 1972, based on the BBC television series with John Berger, made by John Berger, Sven Blomberg, Chris Fox, Michael Dibb and Richard Hollis.

This book has been translated in 38 languages.

“The relation between what we see and what we know is never settled” — so opens John Berger’s revolutionary million-copy bestseller on how to look at art

John Berger’s Ways of Seeing is one of the most stimulating and the most influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: “This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.” By now he has.

« Men look at women. Women watch themselves being looked at. »

« Paintings are themselves objects which can be bought and owned. »

« Publicity proposes to each of us that we transform ourselves, or our lives, by buying something more. »